Why a Thriving Life Is the Enemy of Social Media Companies
A full day of personal sessions today with clients in Virginia, New York, Texas & North Carolina.
I love getting deep under the hood of someone’s mind over an extended period of time, working to uncover the patterns that are no longer serving them, and watching breakthroughs manifest in their life in doing so.
It feels like the work God has truly called me to, and I’m so deeply grateful for that.
It’s become increasingly clear to me what I’m not called to do is spend lots of time on social media.
Why do I say that?
The business model of social media platforms is to maximize profit by maximizing your time and engagement—because your attention is what’s sold to advertisers and used for data-driven targeting.
Simply put: the goal of social media is to make you addicted to social media, by any means necessary.
The algorithm has discovered these are the primary emotional levers that get people hooked on social media:
Rage
Fear
Insecurity
Anger
Anxiety
Worry
Jealousy (FOMO)
Lust
I’ve watched social media addiction make so many people I know overwhelmed, anxious, depressed, lost in information silos, mentally inflexible, turn against their own family and friends for ideological/political reasons, and increasingly detached from reality.
As the saying goes, these people need to “touch grass.”
But here’s the thing to understand.
If the goal of social media is to make you addicted to social media, then who is the enemy of social media companies?
Anything and anyone who takes your time and attention away from social media.
The enemy of social media companies is your life.
Your spouse (or potential spouse)
Your children
Your friends
Your gym
Your church (or potential church)
Your state park
Your books
Your inner silence
Your contemplation/prayer time
The greatest enemy of social media companies is you living a happy and healthy life.
In an age of such mass and intentional distraction, I help people stay focused on the key focal points that foster a truly meaningful life.
As St. Irenaeus once said: The glory of God is a man fully alive.
Cultivating the elite focus and accountability to transcend today’s distractions is the latent superpower we must unlock for us to thrive.
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Contact me for information on my work.